Because results matter.

Datera

Results-driven methodology

Based in Reykjavík, Iceland, Datera is a dynamic digital marketing agency established in 2018. We are specialists in data-driven campaigns and automated marketing solutions, employing advanced technology to optimize our clients’ budgets and amplify results. Offering strategic consulting, media planning, and buying in addition to our data-centric approach, we cater to a diverse range of industries including travel, IT, insurance, telecommunications, retail, finance, and auto, both nationally and globally.

1. Insights – We delve deep into data to gain a thorough understanding of products, brands, and audience segments. This allows us to strategize and target our efforts for maximum impact and long-term growth. 2. Approach – With these insights in mind, we bring together innovative thinking, years of experience, and the latest technology to craft effective solutions and methods. We optimize return on ad spend, minimize manual effort, and ensure ambitious goals are met. 3. Results – We deliver consistent, tangible results and use real-time data and analytics to continuously improve and drive further growth for our clients.

Core

Key Services

Results

We design tailored strategies for each business and its consumer base, with a strong emphasis on performance and precision.

Social Media

We drive success through strategic, organic and paid social media campaigns, allowing businesses to engage fully with consumers across multiple channels. 

Smarter Campaigning

We specialize in utilizing data-driven campaigns, cross-platform analytics, automation, and AI to create highly effective and efficient marketing strategies for our clients.

Consultancy

Drawing from decades of experience in marketing and advertising, our expert consultancy provides reliable, professional advice to help businesses succeed.

Data & analytics

We harness the power of data to drive results. Our team is skilled in utilizing data analytics to maximize performance and achieve success for our clients.

Ideas

Our marketing experience and tech know-how opens up a new realm of ideas and possibilities, empowering businesses to achieve their goals and reach new heights.

Clients

We're in good company

Sky Lagoon Omnom Chocholate Business Iceland Kia Nespressp Dominos Pizza Play Airline Advania Thor's Skyr Vodafone Pursuit Mercedes-Benz Icelandia adidas Subway Fish­eries Ice­land Unicef Coca-Cola Tripadvisor

Staff

Our Team at Datera

Hreiðar Þór Jónsson

Hreiðar Þór Jónsson
General Manager

+354 788 7070
hreidar@datera.is

Andrea Rut Eiríksdóttir

Andrea Rut Eiríksdóttir
Digital expert

857 1133
andrea@datera.is

Ásdís Gunnarsdóttir

Ásdís Gunnarsdóttir
Finance

+354 847 0576
asdis@datera.is

Benedikt Rafn Rafnsson

Benedikt Rafn Rafnsson
VP Media Buying & Planning

822 3733
benedikt@datera.is

Birna Ósk Harðardóttir

Birna Ósk Harðardóttir
Media planner

+354 860 2717
birnaosk@datera.is

Davíð Arnarson

Davíð Arnarson
Consultant

+354 822 5749
david@datera.is

Elísa Björk Schram

Elísa Björk Schram
Media planner

+354 697 4319
elisa@datera.is

Elísabet Emma Pálsdóttir

Elísabet Emma Pálsdóttir
Digital Expert

+354 660 0882
elisabet@datera.is

Hjalti Már Einarsson

Hjalti Már Einarsson
VP Business Development

+354 694 4962
hjalti@datera.is

Ingvar Haraldsson

Ingvar Haraldsson
Digital Expert

+354 844 0409
ingvar@datera.is

Katrín Ása Kristinsdóttir

Katrín Ása Kristinsdóttir
Digital Expert

+354 867 0542
katrin@datera.is

Sigrún Anna Guðnadóttir

Sigrún Anna Guðnadóttir
Digital Expert

774 7570
sigrun@datera.is

Tryggvi Freyr Elínarson

Tryggvi Freyr Elínarson
Marketing Technologist

+354 787 2900
tryggvi@datera.is